Logo / Rebranding
Brand repositioning for a martech
VISUAL IDENTITY > OLIVAS DIGITAL COMPANY
CHALLENGE
Faced with new technologies and rapid immersion in the digital world by consumers , Olivas Digital, a martech ( marketing technology company ) that has been in the market for a number of years, felt the need to adapt its form to its discourse and adjust its image to the brand developed over the years .
SECTOR : TECHNOLOGY
Client: Olivas Digital
Creation: Bianca Grassetti
SOLUTION
By analyzing the company's mission (a catalyst for customer growth), its personality and relationship characteristics, and the martech market, I was able to define Olivas Digital's essence and distinguishing attributes . Partner, integrator, agile, and solution-oriented were the key words that defined the new logo's path.
CONCEPT
The brand's agile, integrated characteristics and its partner personality were represented by the graphic intersection of the company's initials, O and D , which form the new logo. The shape of an olive, the origin of the company's name, guided the creation of the symbol.
Before and After
One of the requests, and also a necessity of the project, was that the new logo had a strong symbol , which could be used in isolation , when necessary.
Another demand, identified during the work process, was to add seriousness and representation of technology to the new design .
As a visual solution, I proposed a strong symbol, at the same time clean and geometric, expressions of innovation, technology and efficiency , qualities of the business.
Shadow play and dynamism
From the characteristics of a close, clear, light and versatile personality to the perception that Olivas Digital is fast, efficient and a partner, added to the characteristics of the services provided, systems integration and general vision of the clients' digital platform, the concept of intersection emerges .
From the company's mission and vision, the concept of continuous improvement and being the catalyst for the customer's growth process, the concept of infinity emerges .
As a result, the symbol, inspired by the shape of the olive, was created from the intersection of the initials of the name and the concepts of partnership and continuous growth.
