Visual Identity System
Creation of a visual identity system for healthy sector start up
VISUAL IDENTITY > DOCTOR HUB COMPANY
CHALLENGE
The client approached me to develop the brand's logo manual. However, more than that, they needed a brand identity, as the brand's app and website were being developed. Together, we defined the brand's qualities and characteristics—a technology company with a pioneering healthcare service in the UK. More than technology, the identity needed to convey proximity, humanity, and ease.
SECTOR : HEALTHY AND TECHNOLOGY
Client: Doctor Hub
Creation: Bianca Grassetti
SOLUTION
The work developed resulted in an identity that conveys warmth, transparency, lightness, and proximity . Suggesting adjustments and changes to the logo, the identity for the website, social media, and stationery was created. A detailed brand identity manual was developed to integrate communication across various media and purposes, both online and offline.
SOCIAL MEDIA
STATIONERY
ILLUSTRATION IDENTITY
INVESTOR'S BROCHURE
INSTITUTIONAL PRESENTATION
