Logo / Visual Identity System
Logo creation for
law firm
VISUAL IDENTITY > REICHE&DRUMMOND COMPANY
CHALLENGE
Create a logo that expresses the traditional characteristics, intrinsic to the activities of a law firm, and that at the same time at the same time convey a contemporary air to represent a young company.
SOLUTION
Based on the analysis of the company, I chose to work with a symbol that carries the concept of tradition in the legal field and working visually with colors, shapes, and typography that convey the idea of young, agile, transparent and modern - characteristics of Reiche&Drummond.
SECTOR : LAW
Client: Reiche&Drummond Advocacia
Creation: Bianca Grassetti
CONCEPT
To create the logo, I used a Roman Doric-style column as a symbol . These columns—constructions of the Roman Forum, the birthplace of law— convey the meanings of robustness, harmony, and strength .
Tradition, unity and contemporaneity
The logo was designed using Gestalt to create the symbol of a Roman Doric-style column, based on the initials of the company's partners.
As a result , a logo that presents, with lightness and dynamism, the strength resulting from the union of the two partners and classical architecture.
Tradition and contemporaneity in the graphic conceptualization of logo design.
Colors
Shades of Brownish Orange: the vitality and energy offered by orange in a more subdued tone, reminiscent of wood. Comfort and vitality
Dark Blue: offers serenity, seriousness and transparency to the Brand's image
Typography
Gill Sans: The chosen typography is based on the shapes and proportions of Roman letters , giving it a unique character. The font has a warm and friendly design, while still conveying seriousness and clarity.
