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Logo / Visual Identity System
Logo and communication material for personal organization consultancy
VISUAL IDENTITY > SPOT COMPANY
CHALLENGE
Create a logo for a company concerned with the well-being and well-being of its customers, whose vision is to organize the world in a creative and personalized way.
SECTOR : ORGANIZATION
Client: SPOT
Creation: Bianca Grassetti
SOLUTION
Based on my analysis of the company, I identified awareness, ecological solutions, and sustainable use as its differentiators.
CONCEPT
For a company that offers creative solutions, a logo is equally fitting. To create the design, I chose to draw it based on the relaxed arrangement of the letters that make up the name, conveying the idea of a creative organization.
Lightness and joy
The logo was designed using round shapes, angles and unusual fittings, which align and combine to form the company name.
The symbol, created from the letters "P" and "O," evokes the shapes of leaves and fruits, reinforcing the company's distinctive ecological and sustainable solutions. The spaces created between the letters suggest the emergence of spaces that arise from the work of a Personal Organizer . Perfect and organized fits, yet creative and unusual.
Movement in the system
of visual identity
To develop the company's various communication materials, I opted for a visual identity system that conveys movement and lightness, emphasizing the feeling of well-being offered by an organized environment.
Following the defined system, I developed e-books, presentation materials, planners, and more for the company.
E-BOOK
MOCKUPS; Freepik.com / Free-mockup.com
PLANNER
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