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Visual Identity System

Creation of a visual identity system for consultancy

VISUAL IDENTITY > NOW-ON COMPANY

CHALLENGE

Now-on, a consultancy that creates and supports initiatives that have a positive and sustainable impact on people, organizations, and society, had already defined its positioning and attributes. However, it needed fine-tuning of its logo and the creation of a visual identity that expressed its values.

SECTOR : ENVIRONMENT CONSULTANCY

Client: Now-On
Creation: Bianca Grassetti

SOLUTION
All work was developed seeking forms, arrangements and images that convey organicity, naturalness and balance.

Small adjustments were made to the logo to achieve more organic, balanced and natural shapes.

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The colors were divided into 3 categories:

  • Main Colors

  • Vivid Colors: vibrant, they call for action

  • Neutral Colors: Call for Nature

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